Billboards.

Billboards intrigue me. Mostly, because no one can seem to get it right. What advertisers never seem to get is that things need to be short and snappy. Jeremy Clarkson once made the point that as you're driving past you aren't really going to notice more than a few words. Which is a very good point.

So I was looking at a billboard wondering about how I'd do it. Well I have something that needs advertising, so I thought I'd try one. It's pretty easily identifiable as something I've designed because it's very, very minimalistic. I would rather see something very simple, but very effective, than I would see something over-designed for the sake of it. Some stuff that I always enjoy is things like packaging for Apple products and WESC headphones. Very simple to the point design but it looks really good and it certainly grabs me.

Advertising for me is something that needs a lot of care and attention. But no one seems to be doing it nowadays. I mean yes the average person isn't going to notice the extremely lazy photoshopping on O2's latest poster campaign (the one with the rubber ducks) and maybe most people won't notice that on the end of the Windows 7 advert (the one with the woman in the coffee shop) she knocks the cup off the table and you never hear it hit anything afterwards, despite there being time, or where they cut off people's lines just to meet the 7 second limit. This is stuff that can all be easily fixed but people just don't take the time over this stuff that they should.